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	<title>Matt Hopson</title>
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	<link>http://www.matthopson.co.uk</link>
	<description>SEO, SEM, PPC Specialist</description>
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		<title>The Apprentice 2012 Sweepstake</title>
		<link>http://www.matthopson.co.uk/random-stuff/the-apprentice-2012-sweepstake/</link>
		<comments>http://www.matthopson.co.uk/random-stuff/the-apprentice-2012-sweepstake/#comments</comments>
		<pubDate>Wed, 21 Mar 2012 13:11:17 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[Random stuff]]></category>
		<category><![CDATA[tv]]></category>

		<guid isPermaLink="false">http://www.matthopson.co.uk/?p=278</guid>
		<description><![CDATA[Series 8 of the ever popular (if infuriating) TV show begins tonight in the UK and will no doubt lead to many countless weeks of people screaming at their televisions at the apparent lack of business acumen of all those &#8230; <a href="http://www.matthopson.co.uk/random-stuff/the-apprentice-2012-sweepstake/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>The Greatest Penalty Shoot Out. Ever</title>
		<link>http://www.matthopson.co.uk/stuff/the-greatest-penalty-shoot-out-ever/</link>
		<comments>http://www.matthopson.co.uk/stuff/the-greatest-penalty-shoot-out-ever/#comments</comments>
		<pubDate>Sat, 28 Jan 2012 21:22:44 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[stuff]]></category>
		<category><![CDATA[football]]></category>

		<guid isPermaLink="false">http://www.matthopson.co.uk/?p=276</guid>
		<description><![CDATA[After the Carling Cup semi final this week between Cardiff v Crystal Palace ended with a (poor) penalty shoot out I got talking with a few friends about the greatest penalties we had ever seen. After some time (and a &#8230; <a href="http://www.matthopson.co.uk/stuff/the-greatest-penalty-shoot-out-ever/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>NFL Wembley 2011</title>
		<link>http://www.matthopson.co.uk/stuff/nfl-wembley-2011/</link>
		<comments>http://www.matthopson.co.uk/stuff/nfl-wembley-2011/#comments</comments>
		<pubDate>Sun, 02 Oct 2011 15:43:21 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[stuff]]></category>
		<category><![CDATA[Chicago Bears]]></category>
		<category><![CDATA[NFL]]></category>
		<category><![CDATA[Tampa Bay Buccaneers]]></category>
		<category><![CDATA[Wembley]]></category>

		<guid isPermaLink="false">http://www.matthopson.co.uk/?p=247</guid>
		<description><![CDATA[On Sunday the 23rd October (or October 23 if you&#8217;re from the States) I, along with over 80,000 other NFL fans will descend on Wembley stadium to witness the 5th NFL regular season game to be held in London. This &#8230; <a href="http://www.matthopson.co.uk/stuff/nfl-wembley-2011/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.matthopson.co.uk/stuff/nfl-wembley-2011/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>The Top 10 Most Complained About TV Ads This Century</title>
		<link>http://www.matthopson.co.uk/ad-stuff/the-top-10-most-complained-about-tv-ads-this-century/</link>
		<comments>http://www.matthopson.co.uk/ad-stuff/the-top-10-most-complained-about-tv-ads-this-century/#comments</comments>
		<pubDate>Thu, 12 May 2011 19:57:17 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[Advertising Stuff]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[asa]]></category>
		<category><![CDATA[tv]]></category>

		<guid isPermaLink="false">http://www.matthopson.co.uk/?p=200</guid>
		<description><![CDATA[With the release of the Advertising Standards Agency (ASA) annual report, they’ve again included details on last years most complained about 10. There’s plenty of articles floating around the web talking about last year&#8217;s complaint but seeing as the most &#8230; <a href="http://www.matthopson.co.uk/ad-stuff/the-top-10-most-complained-about-tv-ads-this-century/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Out &amp; About On The Conference Circuit: SES London 2011</title>
		<link>http://www.matthopson.co.uk/ad-stuff/ses-london-2011/</link>
		<comments>http://www.matthopson.co.uk/ad-stuff/ses-london-2011/#comments</comments>
		<pubDate>Tue, 01 Mar 2011 18:41:27 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[Advertising Stuff]]></category>
		<category><![CDATA[conferences]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[sem]]></category>
		<category><![CDATA[ses]]></category>

		<guid isPermaLink="false">http://www.matthopson.co.uk/?p=150</guid>
		<description><![CDATA[This year I have made a conscience decision to attend more industry conferences and events and so with this in mind, one rainy February morning I made my way to the Queen Elizabeth Conference Centre in Westminster (opposite Westminster Abbey &#38; &#8230; <a href="http://www.matthopson.co.uk/ad-stuff/ses-london-2011/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Product Placement on UK TV</title>
		<link>http://www.matthopson.co.uk/ad-stuff/product-placement-on-uk-tv/</link>
		<comments>http://www.matthopson.co.uk/ad-stuff/product-placement-on-uk-tv/#comments</comments>
		<pubDate>Sat, 05 Feb 2011 12:30:57 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[Advertising Stuff]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[ofcom]]></category>
		<category><![CDATA[product placement]]></category>
		<category><![CDATA[tv]]></category>

		<guid isPermaLink="false">http://www.matthopson.co.uk/?p=81</guid>
		<description><![CDATA[Ofcom has recently confirmed that from the end of February 2011 advertisers will be able to openly pay for their products to be used in UK television programs. This brings the UK up into line with the US where product &#8230; <a href="http://www.matthopson.co.uk/ad-stuff/product-placement-on-uk-tv/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Track Santa&#8217;s Journey with Google &amp; NORAD</title>
		<link>http://www.matthopson.co.uk/random-stuff/track-santa-with-google-norad/</link>
		<comments>http://www.matthopson.co.uk/random-stuff/track-santa-with-google-norad/#comments</comments>
		<pubDate>Fri, 24 Dec 2010 09:38:51 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[Random stuff]]></category>
		<category><![CDATA[christmas]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[google maps]]></category>
		<category><![CDATA[norad]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[santa]]></category>
		<category><![CDATA[santa claus]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://www.matthopson.co.uk/?p=76</guid>
		<description><![CDATA[It&#8217;s that time of the year when all kids (and big kids) are hoping that they&#8217;ve made the nice list &#38; are waiting excitedly for St. Nick to visit them overnight and leave a whole host of goodies under their &#8230; <a href="http://www.matthopson.co.uk/random-stuff/track-santa-with-google-norad/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.matthopson.co.uk/random-stuff/track-santa-with-google-norad/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>My Predictions for 2011</title>
		<link>http://www.matthopson.co.uk/ad-stuff/my-predictions-for-2011/</link>
		<comments>http://www.matthopson.co.uk/ad-stuff/my-predictions-for-2011/#comments</comments>
		<pubDate>Wed, 15 Dec 2010 13:33:57 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[Advertising Stuff]]></category>
		<category><![CDATA[2011]]></category>
		<category><![CDATA[pay per click]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[predictions]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[search engine optimisation]]></category>
		<category><![CDATA[sem]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://www.matthopson.co.uk/?p=55</guid>
		<description><![CDATA[I predict only two things for 2011: 1.) There will be a minimum of a dozen or so blog articles predicting the next big thing for 2011 (with at least one claming 2011 is the year of mobile and/or social) &#8230; <a href="http://www.matthopson.co.uk/ad-stuff/my-predictions-for-2011/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>12 Really Useful SEM Excel Functions</title>
		<link>http://www.matthopson.co.uk/ad-stuff/useful-sem-excel-functions/</link>
		<comments>http://www.matthopson.co.uk/ad-stuff/useful-sem-excel-functions/#comments</comments>
		<pubDate>Mon, 13 Dec 2010 14:36:19 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[Advertising Stuff]]></category>
		<category><![CDATA[excel]]></category>
		<category><![CDATA[excel formula]]></category>
		<category><![CDATA[excel functions]]></category>
		<category><![CDATA[geek]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[sem]]></category>
		<category><![CDATA[sem excel fomula]]></category>

		<guid isPermaLink="false">http://www.matthopson.co.uk/?p=40</guid>
		<description><![CDATA[This is probably going to be one of the more geekier posts on this blog but as I use Excel pretty much all day, every day I tend to use a lot more than just the standard SUM function and so I thought I would jot a few down &#038; hopefully help others in the same position as myself. <a href="http://www.matthopson.co.uk/ad-stuff/useful-sem-excel-functions/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.matthopson.co.uk/ad-stuff/useful-sem-excel-functions/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>3-2-1&#8230; BUNGY!!</title>
		<link>http://www.matthopson.co.uk/random-stuff/bungy/</link>
		<comments>http://www.matthopson.co.uk/random-stuff/bungy/#comments</comments>
		<pubDate>Thu, 25 Nov 2010 10:43:47 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[Random stuff]]></category>
		<category><![CDATA[bungy]]></category>
		<category><![CDATA[Ellie]]></category>
		<category><![CDATA[honeymoon]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.matthopson.co.uk/?p=28</guid>
		<description><![CDATA[Our Honeymoon Bungy Jump <a href="http://www.matthopson.co.uk/random-stuff/bungy/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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