With Super Bowl XLVII only a few days away, excitement is building & debate raging over whether it will be the Ravens or the 49ers holding the Vince Lombardi trophy aloft at the end and cementing their names in the history books (SPOILER: It’s going to be the 49ers).
For some people the Super Bowl is more than just the game it’s the commercials that air during the broadcast. Figures released by the NFL showed that last year’s Super Bowl (XLVI) attracted 111.3 million viewers and so advertisers are clambering over themselves to get their products in front of viewers with the cost of a 30 second TV commercial looking to cost a whopping $3.8m. Now this may seem like a lot of money to throw at a single advertisement, however, research has shown that a Super Bowl ad is 34% more memorable than an ad that was aired just one month before.
Here are the ten most expensive Super Bowl commercials ever produced. I’ll leave it up to you as to whether they were worth the investment.
1. Chrysler: Imported From Detroit (2011) $12.4m If you’re going to spend this much on a 2 minute commercial, you better hope it’s successful. Chrysler employed Detroit’s own Eminem driving their car around the city ending with the rapper facing directly into the camera to say “This is the Motor City and this is what we do”.
3. Budweiser: Delivery Truck Bridge (2010) $5.8m What would a town do if a bridge went out and they couldn’t get their delivery of Buds? Make a human bridge of course!
4. Audi: The Chase (2009) $5.6m Hire a top Hollywood actor (well, Jason Statham), film a car chase with several luxury cars and air it during the Super Bowl. Yep, that’s one way to spend over $5m
5. Coca-Cola: Stewie v. Underdog (2008) $5.4m In this ad, when Family Guy was still funny, a Stewie balloon races a dog balloon to a bottle of coke. Sounds brilliant doesn’t it? Luckily it actually works well on screen.
6. General Motors: Robot (2008) $5.2m Oh look everyone, a suicidal robot. What a great idea for a commercial…
7. ESPN: Sports Heaven (2006) $4.8m How else would you show off your new mobile capabilities apart from a guy walking blindly down the street whilst all the action takes place around him?
8. Cadillac: 0-6 in Under 5 Seconds (2005) $4.6m How about 0 – 4.6m in 60 seconds!?
9. Subway: Make Up For Eating Bad Not Being Bad (2004) $4.4m Apart from having a stupid name this ad introduced Subway’s “eat fresh” slogan.
10. Reebok: Terry Tate – Office Linebacker (2003) $4.2m Even after all these years this ad still makes me laugh WAY too much. IT IS HILARIOUS
Oh, and I know that this is the first post I’ve done for ages, but what with work, taking part in various endurance events and a new son, 2012 was a very busy year! I will be looking at annoying you all with random thoughts a lot more this year.