This week I’ve been reading about the upcoming John Lewis Christmas campaign & ad launch and it got me thinking about how successfully they have managed to positively associate themselves with the Christmas and the festive period with the general public.
To those tweeters who have been asking about our Christmas Ad, we'll be revealing it later this week – stay tuned! pic.twitter.com/pXUjNbO1FZ
— John Lewis (@johnlewisretail) November 3, 2014
The only other large business I’ve seen do this to this extent is Coca- Cola with their “Holidays Are Coming” Christmas campaigns. This campaign is so entrenched in the general public’s christmas psyche that this is actually the top FAQ on the Coca-Cola UK site:
There’s a longer post to follow (hopefully) on how these businesses have managed to position themselves in such a way that they are, in effect, the unofficial start to the festive period but for now this screenshot of the FAQ will have to do